Content Marketing Manager

MyDailyChoice / HempWorx CBD in Las Vegas, NV

  • Type: Full Time
position filled
The Opportunity
We are looking for a full-time Content Marketing Manager to create effective product copy for all types of marketing materials, both online and offline. We’re looking for someone who lives to see an idea come to life. The job is not done after the copy is written!

You Are
The right candidate is a creative, multi-faceted Content Marketing Manager with the experience and imagination to make big contributions to the fast-paced MyDailyChoice Marketing and Design team. The ideal candidate brings the brand strategy thinking of an agency writer with the results-oriented attitude of a creative marketer. This individual is also an excellent storyteller who works fast, writes clearly, and engages with a diverse audience, including international markets. They are a strong editor who sees the real story in a rough draft, works well with stakeholders, and knows how to manage multiple priorities at once. The ideal candidate also knows how to create engaging content for a savvy online audience, collaborates on consumer-facing marketing campaigns, understands how to use social media strategically, and has worked with SEO experts to evaluate keyword strategy. The right person will have excellent judgment, unwavering attention to detail, a writing style that makes people want to read our content, isn’t intimidated by fast deadlines, and knows how to have fun!  

Responsibilities
An integral part of this position is producing original content for both print and web, with an emphasis on Social Media, but also heavily focused on brochures, promotions, product descriptions, and other sales-focused collateral in support of department strategy and projects for the leadership team.

·        Concept, research, and write original copy for organic social channels, websites, new product launch campaigns, blog posts, articles, and more.
·        Own the content strategy, planning, and management of copy for four different brands (MyDailyChoice, HempWorx, Mantra Essential Oils, High Life Travel).
·        Collaborate with Social Media Manager to provide relevant captions per content calendar.
·        Develop and extend consistent voice throughout the customer journey.
·        Work with the internal Compliance team to ensure all product claims and messaging are approved.
·        Deliver high-quality, on-brand copy solutions. Ensure all content is clear, true, meets all Compliance and brand standards.
·        Capacity to build and differentiate brands, and push a brand forward with fresh, evolving, creative ideas.
·        Build master copy docs to influence downstream channels.
·        Proofread and edit final assets using all relevant rules and style guides. Must have a strong grasp of grammar, punctuation, usage, and mechanics.
·        Interest in natural products, CBD, essential oils, and the travel industry.

Qualifications
5+ years of experience in writing marketing content, with a bachelor’s degree in marketing communications or similar field
Preferred experience in relationship or network marketing, also known as direct sales
Experience building complex marketing programs and reporting on the results
Creative agency experience is a plus
Excellent listener and communicator
Creative writer and content developer
Strong understanding of sales support and product development and management
Strong project management skill and problem-solving ability
Exceptional business acumen
ability to work in a growing, fast-paced company and juggle several projects/deadlines at once
Proven writing and editorial skills with incredible attention to detail
Manages and meets strict deadlines with a clear understanding of target audiences
Can produce technical content with a good grasp of tone
Be a team player and always demonstrates a positive and collaborative attitude
Always focused on improvement
Bi-Lingual (English and Spanish) is a plus

What You’ll Love About Us:
 
Great Company Culture: We’re the anti-corporate corporate! We value people, health, and great products and are dedicated to our MDC | HempWorx family of employees!

Quality Products: Recognized as the Good Guys and as one of the fastest-growing CBD companies in the US according to FORBES.(2019) https://www.forbes.com/sites/bethkaiserman/2019/03/24/hemp-authority-seal-cbd-products/#d4d9d1865f07

Work that Stays at Work: Genuine work/life balance served here!

Time away from work: We have generous paid days off so you can always come to work rested and invigorated!

Health Benefits: Medical, dental and vision.

Empower your future: We’re dedicated to providing the training, experience, and development to ensure that you have a long and rewarding career with us - focusing on hiring and promoting internally and maintaining a clear career path for all our employees.

MyDailyChoice is an Equal Employment Employer; employment is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender (including pregnancy, childbirth, or related medical conditions), national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other protected status. MyDailyChoice will consider qualified applicants with criminal histories consistent with the “Ban the Box” legislation. We may access publicly available information as part of your application.

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